Become the brand that sells without saying a word

“Soooo, quick question: how do I get quality leads in the door, stat? Inquiries are slow as molasses and I don’t have minutes to spend waiting eons for IG and SEO to hit right?” Heya, Reader! We're jumpin' right into the promised invisible → visible convo. This time last year, I was in the room with three people I madly admire - call ‘em biz woman crushes or just people I aspire to be more like. Whenever that happens, I like to have some hard-hitting questions in the queue to ask them. ☝️...

Reader, and then. . . She [very kindly] interrupted me, pointed to her temples, and said, “The problem is here”. 🫠 *psshhh. you mean the chief getting in her own way officer? nahht me* *= internal dialogue ⏪ ⏪ Last week, a whole host of creative educators convened in Dallas to learn how to better serve our people. Some of the brightest minds in our industry were firing off 🎤 drops from the stage and in circles around tables because, at the Creative Educator Conference, the ones sitting in the...

08/18 There I was, full of so much hope and life as I opened that brand questionnaire in Google Drive. With three coffee’s worth of caffeine pulsing through my veins, I was gonna bust it out and finally get this stuff down on paper. - Oh the naivety. We were cruisin’ for awhile - busting through the easy stuff at the beginning. But then a roadblock sprung out of nowhere, kind of like those potholes that just appear in the road right in front of your car and upon hitting it you think - “oh no,...

Reader, the holidays are upon us and with that inevitably comes a season of baking all the things. Some days you pull a perfectly baked cheesecake out of the oven without a crack in the top and later reveal said cheesecake unscathed to your marveling guests. Other days, you walk into the kitchen horror stricken as you pull open the oven door to a pool of smoke, a scorched cheesecake, and immediately sulk in your shame to the tune of "fire, fire, fire" resounding from your smoke alarm. Now...